Ipsos in data viz partnership with The Design Laboratory
日前，益普索集团--全球最大的市场研究公司之一，宣布与中央圣马丁的设计实验室建立合作伙伴关系。益普索称，合作可以借鉴设计实验室经验，吸纳中央圣马丁和伦敦艺术大学其它学院学子的新鲜想法，将数据转化成视觉表现，为客户做展示。这种数据的视觉描述方式，可以有效地讲述品牌故事，使客户迅速理解到重点。中央圣马丁设计实验室主任 Yann Mathias 对于合作，表示兴奋。
The firm has announced a partnership with The Design Laboratory, which is based at
Ipsos said the collaboration “aims to transform the visual representation of data for clients” by drawing on the Design Laboratory’s in-house experience and the “fresh talent and ideas” of graduates from Central Saint Martins and other parts of
Design Laboratory director Yann Mathias said he was “thrilled” to be working with Ipsos Mori.
“We believe that communicating information and data is not just about numbers but also the stories attached to them, and are looking forward to helping create new and original visual narratives to better communicate those stories for brands,” he said.
Ipsos Mori’s CEO Ben Page (pictured) said: “We really admire The Design Laboratory’s work, and together we want to create really powerful presentations and communications that help our clients quickly identify key implications of our work in a visually compelling way.”